1. A company plans to maximize profitability by charging more for its products at retail locations than on its website. Which of the following segmentation strategies would best support this plan?

A) Group
B) Channel
C) Regional
D) Location



2. Which of the following is the most important result when a company implements customer relationship management?

A) Profits are maximized.
B) Retention of key customers is increased.
C) Product options are increased.
D) Transaction costs are decreased.



3. Maintaining a long-term collaborative relationship with a trading partner requires:

A) formal and informal communication.
B) interconnected information systems.
C) one partner regularly exercising power.
D) standardized terms of agreement.



4. Which of the following consequences is a result of shipping directly from the point of manufacture to the customer rather than through a distribution network?

A) Delivery lead times are consistent.
B) Risk pooling benefits are negated.
C) Distribution overhead is increased.
D) Order-fill rate is decreased.



5. Which of the following results can be expected from sharing a common understanding of demand and consumption patterns among supply chain participants?

A) Improved transparency of collaboration relationships
B) Increased performance in balanced scorecard
C) Reduced inventory levels for key items
D) Better synchronization of planning and operations