1. An advantage of using a third-party logistics service (3PL) is improved:
A) on-time delivery of shipments due to higher inventory levels. B) cost structure due to economies of scale. C) access to smaller markets due to localization. D) risk visibility due to inventory consolidation.
2. A return material authorization (RMA) policy is used in reverse logistics to:
A) physically transport returned items by using an efficient transportation mode. B) minimize the number of returned items by involving product design and demand forecasting. C) reduce the cost of returned items by refusing to accept items that should not be returned. D) reclaim substantial value from returned items by recycling.
3. A company's decision to charge different prices for the same service sold in different market segments is most likely based on which of the following metrics?
A) Internal rate of return (IRR) B) Lifetime customer value (LCV) C) Net present value (NPV) D) Return on investment (ROI)
4. Which of the following outcomes is a benefit typically expected of customer relationship management (CRM)?
A) Reducing the size of the sales force by automating activities B) Gaining a better understanding of customer requirements C) Implementing automated inter-organizational processes D) Focusing sales efforts on the most profitable customers
5. A main benefit of using customer relationship management (CRM) is:
A) maximization of on-time delivery. B) minimization of product returns. C) identification of customers with high lifetime value. D) finding new markets for existing products and services.
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