1. The primary reason for a firm to pursue strategic supply chain activities is to:

A) gain competitive advantage.
B) reduce costs.
C) increase productivity.
D) decrease product lead time.



2. A firm supplies a single line of products to consumers using retail stores and on-line sales, distributors, and wholesalers. Currently the firm has common pricing and response times for sales in each sales channel. Which of the following tools is most appropriate to employ to improve profitability?

A) Customer segmentation
B) Customer-facing ordering systems
C) Customer relationship management (CRM)
D) Supply Chain Operations Reference (SCORֲ®)



3. A company has been delivering a global product that no longer appears profitable. Senior management's best response is to:

A) analyze product profitability by market segment.
B) discontinue the product based on eroding profitability.
C) provide additional incentives to the sales force.
D) increase promotional activity across all markets.



4. Which of the following statements represents a major assumption needed to effectively use days of supply as a measure?

A) The reorder point for the inventory has been calculated correctly.
B) The forecast for the item usage is reasonably accurate.
C) The item is in the growth phase of the product life cycle.
D) The item is subjected to statistical process control (SPC) during production.



5. Attaching a fuel tank cap to a fuel tank door on a car is an example of which of the following lean techniques?

A) Five Ss
B) Five whys
C) Poka-yoke
D) Kaizen