1. A critical feature of the personal marketing approach that differentiates itself from other approaches includes the:

A) establishment of one-to-many buyer-seller contacts
B) addressing of the distinct personal interests of the customer
C) standardization of products, process, and services for the customer
D) characterization of negotiation, needs awareness, and fulfillment



2. Overall supply chain risk may be increased by implementing which of the following strategies?

A) Single sourcing a product that makes the highest annual profit
B) Outsourcing products that are not well suited to a company×?â?¬â?¢s operations
C) Identifying multiple sources for a product with the potential for supply chain disruption
D) Internally manufacturing products with high levels of technical intellectual property



3. Which of the following tools allows supply chain partners to exchange information related to product demand and supply of their resources?

A) Global logistics and international standards
B) Collaborative planning, forecasting, and replenishment (CPFR)
C) Supplier relationship applications
D) Advanced planning and scheduling (APS) systems



4. A chief financial officer is concerned about a company's supply chain performance. The key performance indicator (KPI) most likely to be reviewed is the:

A) cash-to-cash cycle time
B) supply chain cost
C) cost of goods sold (COGS)
D) order fulfillment cycle time



5. Which of the following inventory-related costs typically is used only for decision making?

A) Carrying costs
B) Procurement overhead
C) Demurrage
D) Obsolescence